OTT & CTV – The Basics of Streaming TV
Many people, including those in the marketing industry, use the terms OTT and CTV interchangeably, which can be very confusing as they mean two different things. Although they have separate meanings,...
View ArticleWork from Home Health Tips – A 2021 Refresher
It looks like working from home is the new normal moving into 2021. According to Upwork’s “Future of Workforce Pulse Report,” 41.8% of Americans will continue to work remotely this year. Although some...
View ArticleA Simple Guide to Virtual Events
Virtual Event, What’s That? A virtual event is an organized gathering of people that occurs online allowing them to communicate information and enjoy a shared experience over the internet. The term...
View ArticleIntro to Inbound Marketing
Consumers are constantly bombarded with unsolicited advertisements. With pop up ads online, inboxes full of spam emails, and commercials in the middle of YouTube videos, the current mass marketing...
View ArticleCelebrating International Women’s Day
International Women’s Day is a celebration of the achievements of women around the world. Every year on March 8th, we reflect on how far women have come and what barriers still need to be broken down...
View ArticleWhy Your Business Needs a Well-Designed Website
What if your business could have the perfect employee – someone who is professional in both what they say and how they look, can help generate sales and new leads, and be available 24 hours a day, 7...
View ArticleThe Ins and Outs of Location-Based Marketing
Picture this – You’re walking through the mall scrolling through your Pinterest boards trying to find outfit inspo you pinned yesterday when you notice an ad for a store in the mall offering 50% off....
View Article6 Tips to Spring into the Season
Spring is in the air! March 20th is the official first day of spring, which means it’s time for warmer weather, longer days, and fresh marketing promotions. Inspired by the change of season, we’ve put...
View ArticleAll About YouTube Trueview
You want to try something new for dinner so you pull up a video on YouTube demonstrating the recipe. Before the chef’s video starts, an ad for a blender pops up. You’re happy with your blender so you...
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5 Ways to Reach a Younger Audience in 2021
Skillful marketing is all about understanding and adapting to the needs of your audience. The wants of Generation Z have brands rapidly changing their approach when it comes to their marketing efforts....
View Article5 Reasons to Start Digital Marketing
Running a business isn’t for the faint of heart. There are so many things that go into making it successful. Reaching more consumers and convincing them you are the right choice for their needs is key....
View Article10 Out of This World Email Tips
The sky is the limit when it comes to email marketing. While many marketers are investing in new digital marketing tactics, like chatbots and influencers, email has remained a constant in many...
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Eight Years of Amplified Digital
Our story begins like many successful business stories – with a solution to a problem. Founded in St. Louis, MO, the idea to start a digital agency came about as more and more businesses needed to...
View ArticleBenefits of Text Message Marketing & How to Build Your List
Have you ever considered introducing text message marketing, also known as SMS marketing, to your promotional strategy? Text message marketing is a valuable solution with 96% of Americans owning a...
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Intro to Instagram Guides and How to Use It
It’s overwhelming to keep up with Instagram’s updates, and in 2020 there were quite a few. We were introduced to Instagram Reels, Live, and Shops, along with several other fun new features. With all...
View ArticleOrganic vs Paid Social Media Marketing
With the increase in social media usage across the US in the past year, social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use...
View Article7 Ways to Go Green in Honor of Earth Day
The way we treat our environment has a direct impact on the future of our planet. Earth Day acts as a great reminder to make sure we are doing our part to protect the Earth we live on and make the...
View ArticleWhat’s the Deal with Hashtags? A 2021 Guide to Using Hashtags
It feels like hashtags have been around as long as the internet, but they’ve really only been on the scene for just over a decade. First used in a 2007 tweet about the wildfires in San Diego, hashtags...
View ArticleVoice Search Basics
“Alexa, order paper towels.” “Hey Google, what’s the best Mexican restaurant near me?” “Siri, who can do an emergency AC unit repair?!” Once a technology only imagined in sci-fi, voice activated...
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Breaking Down Social Shopping
Consumers utilize social media for a variety of reasons, including searching for entertaining content, staying up to date on current events, sharing photos and videos of their life, or staying in touch...
View ArticleGoogle Ads Bidding – Quick Hit Guide & Best Practices
Understanding the different bid types and implementing the right Google Ads bidding strategy for your goals can mean the difference between getting results and wasting your budget. In this post we will...
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A Quick Guide to SMART Goals
Setting goals is important for any business, but there’s a difference between just setting a goal and creating a goal with actionable steps to help you achieve it. Simply saying you want to increase...
View ArticleQuestions to Ask When Considering a Digital Partner
The digital marketing landscape is ever-evolving. Between staying up-to-date with new digital trends and constantly keeping an eye on what’s working for your brand, digital marketing can be hard for...
View ArticleHow To Define Your Target Audience
Getting the most out of an advertising budget is vital to the growth of any business. Whether the budget is a few hundred dollars or millions, no one wants to waste money. If you want to ensure you’re...
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5 Steps to Creating the Perfect Infographic
Looking for a way to communicate information concisely and visually? More often than not, your hard-earned data is thrown into an overwhelmingly long report in hopes people will scour through and find...
View ArticleAsk an Expert With Ryan Moffat
Digital Marketing can seem overwhelming. In our new Ask an Expert series, our own experts share their knowledge on digital marketing tactics, break down different strategies, and debunk common...
View ArticleKeep Your Business Afloat While on Vacation
Running a business comes with many perks, such as being your own boss and setting your own schedule. But any business owner knows that scheduling time away from work requires diligent planning and...
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Fundamentals of Modern Web Design
Like all things in the digital landscape, website design trends are constantly changing. As a business owner, you know the importance of a well-designed website but it can be difficult to decipher...
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Creating the Most Readable Newsletter
If the thought of creating and maintaining an email newsletter feels daunting, but you know it’s something you need to drive more leads and serve your customers, this post is for you. Email marketing...
View ArticleThe Basics of Writing a Blog Post
Including blogging into your marketing strategy is an excellent tool to showcase your expertise, write on topics you enjoy, and build an audience that continues to come back each time you hit publish....
View ArticleKeep Your Email List Growing
POV: you’ve read our 10 Out of This World Email Tips blog post and have perfected your email strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number...
View ArticleDevelop a Strong Digital Presence
Any business that wants to bring in or engage with new and existing customers requires a strong digital presence. In short, your digital presence is what people find about your business when doing an...
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Social Media – Which platforms are right for your business?
Social media provides a way for people to connect online, where they can develop and nurture relationships and communicate with friends and acquaintances they may have otherwise lost touch with. This...
View ArticleAspiring Marketing Professionals: Get Real-World Experience at the Digital...
Put your marketing education to the test: register for the Digital Marketing Competition! Most aspiring marketing professionals know that real-world experience can ultimately set you apart. It’s the...
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National Intern Day: Summer Intern Spotlight
Today we’re celebrating our incredible summer interns for National Intern Day! Through their hard work, unique perspectives, and fresh ideas, Ellie and James have made great additions to our team! To...
View Article5 Benefits of Using a Digital Agency
Digital marketing should be an ongoing effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of...
View ArticleDisplay and Video Advertising for Amazon
At Amplified, we’re constantly seeking new ways to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to our business partners. In July, we partnered with...
View ArticleAgriculture Advertising with Amplified
In today’s digital era, businesses need to be proactive in their marketing efforts to reach and engage with their target audience effectively. One agency that stands out in providing comprehensive...
View ArticleCannabis Marketing with Amplified Digital
When it comes to soaring higher than the competition and establishing a strong digital presence in the cannabis industry, Amplified Digital is your ultimate partner. Our expertise extends across a...
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Amplify with Omni-Channel
Amplifying Your Business with Omni-Channel Marketing In today’s interconnected and digitally-driven world, customers are no longer confined to a single channel or device when interacting with brands...
View ArticleWhy Work With An Agency
Amplified Digital Agency: Your Strategic Marketing Partner for Unparalleled Growth In the fast-paced and ever-evolving world of digital marketing, businesses face a critical decision: Should they keep...
View ArticlePolitical Campaign Marketing Campaign with A Marketing Agency
Amplified Digital Agency: Boosting Political Advertising Campaigns with Omnichannel Strategies In the fast-paced world of politics, where public perception can make or break a campaign, digital...
View ArticleConnecting with your Customers
Understanding What’s Important to Your Customers With Amplified Digital Agency At Amplified Digital Agency, we recognize that understanding and connecting with customers on a deeper level is vital...
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Amplified: Your Partner for Growth
Amplified Digital Agency: Your Strategic Marketing Partner for Unparalleled Growth In the fast-paced and ever-evolving world of digital marketing, businesses face a critical decision: Should they...
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Unleashing the Power of SEO for Higher Education: Establishing Your School’s...
In the competitive landscape of higher education, having a strong online presence is crucial. That’s where SEO (search engine optimization) comes into play. By implementing effective SEO strategies,...
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Navigating Small Ponds: How Big Brands Can Find and Engage Potential...
People growing up in a small town were able to witness the power of local advertising firsthand. It was the mom-and-pop shops, with their personalized messages and community-focused approach, that...
View ArticleSetting Your Marketing Budget: A Guide Based on Competitor Analysis
Investing in marketing is crucial for the growth and success of any business. However, determining the appropriate marketing budget can be a challenging task. At Amplified Digital Agency our experts...
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Navigating the Cookieless Future with Verified Human Audiences
In the swiftly evolving digital landscape, your ability to reach real people matters more than ever. As we navigate towards a cookieless future, where traditional tracking methods fade into...
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What to do with your advertising dollars when Cookies become obsolete?
In the rapidly evolving digital landscape, navigating a cookieless world has become a crucial challenge for many businesses. The shift away from traditional tracking methods promises to redefine how...
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What Happens When Cookies Disappear? A Panel Discussion On The Power of...
As the digital advertising landscape braces for a significant shift, experts gathered at a panel hosted by the Richmond Times Dispatch to discuss the future of marketing in a cookie-less world. The...
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